The bottled water industry in Australia has been declining steadily at a rate of -3% annually from 2015 through 2020. It can be attributed to the proliferation of private-label water products. However, revenues in the industry are expected to increase, and there is no reason you should not get a piece of the pie. However, your business strategy should be pegged on the type of water bottles you use.
This article provides attributes that will give your water bottles a competitive edge. Read on.
Consumer awareness is at an all-time high than where it was a few decades ago thanks to increased access to information. Many consumers have taken it upon themselves to hold companies accountable regarding environmental sustainability. Therefore, bottled water companies must consider the impact of their water bottles on the environment. Rather than use single-use plastic water bottles, choose options that can be reused several times. In fact, some companies and airports are leading the way in the environmental sustainability front by banning single-use water bottles in their premises. You cannot afford to ignore the ready market for reusable water bottles. Also, reusable water bottles are easy to recycle.
Water Bottle Shape
As mentioned earlier, the proliferation of bottled water products means that customers have a wide variety to choose from. Therefore, customers will not settle for a water bottle with a boring shape or form, especially for reusable water bottles. For this reason, you must consider the shape of the water bottles you intend to use. Not only should the shape be aesthetically appealing, but it should also be ergonomic. For example, customers should hold their bottles for an extended period without their arms cramping up. Therefore, work with a professional product designer to arrive at a water bottle shape that is unique, attractive, and ergonomic.
Consumer health should be a priority for bottled water companies, especially when plastic packaging is involved. For instance, the plastic you use to make water bottles should be free of bisphenol A (BPA)—a chemical that is common in plastics. When heated, chemicals in plastics might leak into the water, and this can harm consumers over the long-term. Therefore, ensure that you only use BPA-free plastic. Besides, the information should be part of a water bottle labelling so that consumers are aware that they are purchasing a safe product.
For more information, contact companies that supply 1.5-litre water bottles.